Our story
Strap.ie was founded in 2023 by a team of smartwatch enthusiasts - who also happen to be e-commerce veterans with more than a decade of online retail experience. We noticed a frustrating gap in the market: finding a reliable strap shouldn’t cost as much as the watch itself. From our point of view, the official alternatives were heavily overpriced, while the cheaper third-party options felt flimsy and put our devices at risk of falling off our wrists.
We also wanted to be able to provide everything in one place, on one website: watch straps, screen protectors, cases, storage, and chargers - all sent quickly, and reliably from Europe.
Since then, we’ve grown into one of the Ireland’s leading retailers of smartwatch accessories, trusted by tens of thousands of happy customers - a number that is growing every day. Whether you’re looking to protect a brand-new release or breathe fresh life into an older model, we offer a massive range of affordable, high-quality straps, screen protectors, cases, and chargers to fit your style.
Why choose us?
Drawing on our long experience in e-commerce, our goal is simple: to provide affordable accessories that take your device to the next level. Here is what you can expect as our customer:
- Premium materials, good prices: We source directly from trusted manufacturers to provide you with the best without the mark-up. Read more about our Quality and material standards.
- Built for the future: We believe that carefully investing in the right accessories, allows you to use your device for longer and in a more sustainable fashion. Learn more about our approach and view of sustainability.
- Trusted expertise: Backed by over a decade of e-commerce experience and tens of thousands of happy customers.
- Fast dispatch: All orders are processed and shipped quickly from our warehouse, so that you can get your new accessories as soon as possible.